Even if I had money I wouldn’t pay a subscription fee to most publications (except maybe The Atlantic) because 9/10’s of what they report is available on Reuters or the AP feed. Why would I pay to read stuff on a newspaper’s website that can be read other places for less money? Micro-payments for specific articles, if I had money to spend, would be something I would agree to, but not subscription.
I won’t pay subscription fees for other cities papers. I’ve never paid for the daily paper in my hometown (currently the Austin American-Statesman) I have never paid a lump sum for delivery of a daily paper; a paper whose content is actually paid for by advertisers who want to sell me cigarettes or alcohol or some other addictive substance that I couldn’t afford to use even if it wasn’t addictive. I borrowed newspapers at lunch or listened to the radio (NPR) for my news.
After the internet became available I started reading more news than I had ever read before and my understanding of the world improved. But this understanding came at a cost to the journalists and publishers of the newspapers who hadn’t figured out how to monetize information consumption on the internet. They’ve tried, and failed, to make advertising work on the internet. It doesn’t work because people like me don’t want to be sold to. We aren’t here to be pigeons targeted by businesses that want to make money off our browsing habits, although many of us (including me) don’t mind if Google (Now Alphabet) makes money off our information in exchange for providing services.
NPR, Hidden Brain, Buying Attention
Unfortunately for most internet businesses, there’s only so much room on the internet for businesses like Google, and competing with Google is hard work. Ask Microsoft if you don’t believe me. So how are the businesses going to make money online if advertising (the backbone of information delivery since the invention of the printing press and the mural) doesn’t work online? If the internet is (as I say in The Information Tollway) a replacement for the library, newspaper, radio and television? We’re going to have to admit that everyone who lives and consumes in society deserves some kind of stipend, some basic cost of living allowance.
They deserve it, and we need them to have it, because their consumption habits need to be accounted for. The easiest way for this to occur is for them to be able to spend money for what they need, just like everybody else does. Go to the doctor? spend money. Go to the grocery store? spend money. Read an article online? spend money. I doubt we will ever evolve to not need money for accounting purposes, but it is pointless for us to continue believing that money comes from work when not everyone can work, and the most important work (raising children) continues to be done essentially for free.
In the meantime, places like the Times, the Post and the Journal will have to do without cash from people like me, because people like me have to save what little cash we have to keep roofs over our heads and food in our stomachs. We already economize with our health unless we have medicare, and the GOP tax bill will cause seventeen million more people to do without healthcare in the near future, if passed. So there will be more people getting sick and just ignoring it as time progresses. We will economize with our knowledge and understanding as well if forced to. You can see that in the #MAGA‘s (Misguided Appallingly Gullible Americans) election of people like the OHM and the GOP congress that is shafting the same misinformed people who put them there. But that is a story for another article.