The news that Limbaugh, or ol’ Joey as I like to think of him, has signed a contract worth 400 million really comes as no surprise. It’s hard to argue with success. AM radio was relatively ignored as a media outlet before Limbaugh re-invented talk radio. Populated by largely local call-in shows during the day, and low-budget national call-in shows in the evening and overnight, the idea that one person might be able to do a three hour monologue on a daily basis was probably considered crazy when he proposed it.
That I listened to the content that Limbaugh replaced, the level-headed local content that actually reflected the opinions of the people being broadcast to, probably explains why I rejected Limbaugh’s intrusion on my airwaves. His strident rabble-rousing has never played well in my household.
His views are no more the views of the people who listen to his show, any more than any other entertainer’s audience agrees with him. Limbaugh can strut around and pretend otherwise, but an entertainer is what he is, and an entertainer is all he will ever be.
Now he is an overpaid, drug abusing entertainer. He’s hardly the first.